Springfield Armory “Saint Sizzle” Product Video

Springfield Armory “Defend Your Legacy”

The production team spent three weeks in the rugged picturesque hills of Gillette, Wyoming acquiring branded content, lifestyle and product cinematography / photography used in both physical and digital environments while filming a the seven part series, "Night of The Saint" Part documentary and part competition, highlighting six bold women who chose to seize control of their safety and their legacies. These six forward-thinking and independent women who believe in their ability to protect themselves faced an intensive training program and competitive scenarios lead by former Navy Seal and professional defense trainer Eric Frohardt. Beyond a test of each competitor’s mettle, the program aimed to prepare them for a daunting five challenge station scenario course to be conquered in one single night – the Night of the SAINT. Not all competitors will make it to the Night of the SAINT. Only the top three, graded on shooting proficiency, attitude, firearms safety and discipline, and situational awareness, will have the opportunity to compete in the final event.

"Night of the Saint" Branded Content - Full 7 Part Series Episode

The live action footage was cross cut with studio product cinematography to create a product launch spot positioning The Saint AR-15 for people who are up for the challenge.

Springfield Saint Product Video

Outreach strategy included three introductory brand image videos distributed across all media (microsite, email, social, etc.) hitting on three key positions of Defend Your Legacy; Train Your Fear, Grip Your Nerves and Stare Down Evil.

Defend Your Legacy “Grip Your Nerves”

DIGITAL ASSETS

Other deliverables included a 360˚ film trailer, Saint AR Target Practice Virtual Reality simulator, a looping Mindset homepage header video influencer cross promotion and social takeovers featuring customized promotional assets for influencer and grassroots advocates to share with their followers and promotional videos implemented across Facebook, Instagram, Twitter and YouTube.

A desktop computer featuring a branded website with video integrated elements from a branded content docu-reality series titled of Night of the Saint

Tracy featured in an example of the social media campaign assets

This project was a part of Springfield Armory's "Defend Your Legacy" Campaign which was honored at the 2017 OKC Addy Awards for Film, Video & Sound with a Silver Award & Online/Interactive ADDY Award.